TRAVHOTECH contributes to techtalk.travel’s inaugural editorial on the future of Google Travel.

TRAVHOTECH has collaborated with techtalk.travel, to provide editorial content for the sites first combined editorial information pack on the topic of Google’s influence in Travel.

techtalk.travel is a direct source of unbiased and transparent technology related information for the hotel and travel industries featuring rich video content, interviews and perspectives from industry professionals, pioneers and leaders.

TRAVHOTECH Co-Founder, Mark Fancourt provides his observations on the future possibilities of Google’s role, presence and capability in the travel industry. Andre Baljeu, Founder and Managing Director of techtalk.travel provides video content insight on Google’s Book on Google tool and a comprehensive infographic on Google’s timeline in travel.

Fancourt noted, “I was delighted to provide a contribution to techtalk.travel’s new editorial content. TRAVHOTECH are admirers of techtalk.travel format as an unbiased information source for the industry, and welcomed the opportunity to examine a topic that is pivotal to the future of the travel ecosystem. Google in Travel effects every level of the travel and hospitality industry. Suppliers and operators as well as the travelling guest.”

Baljeu expanded, “techtalk.travel offers an unbiased, ad free media platform in support of today’s hotelier who interacts, and engages with a new generation of tech provider. Each in their own way are re-defining the industry’s tech landscape and expectations.”

“Our aim is to offer neutral, engaging and relevant content in support of hoteliers, hotel owners, students, travel associates, and industry technology providers.”

“For industry, by industry.”

“With Mark’s rich background and depth of experience, having his contribution to the written piece for our first editorial, Google’s influence on Travel, was very welcomed and greatly appreciated.”

An excerpt of the article appears here. The full article can be downloaded at techtalk.travel.

Today’s Google and the Future of Travel Booking

One of the big questions in travel technology is whether Google plans further expansion into the booking cycle of travel.

The official Google company line indicates satisfaction with their place in travel search ecosystem. Based upon market share and factoring Google’s existing travel capabilities, it’s easy to appreciate why that may be the current position.

If the search marketplace has not diversified with other search platforms taking a balanced share by this point in time, Google Travel will become the most powerful and far reaching travel platform on the planet.

Mark Fancourt, TRAVHOTECH

Google’s provision of travel related information is both central and pivotal for the industry. According to StatCounter, Google’s search engine market share average for 2018 is in excess of 90%. Even if half-accurate it is a wealth of traffic and industry specific information.

However, Google’s product development suggests steps toward something bigger are already being made….

Read the full article at techtalk.travel.